Vietnam Travel: Weakness marketing

Six months of the year, Vietnam welcomed 3.3 million international passengers, up nearly 14% over the same period in 2011. However, this figure is still modest compared to other countries in the region. Tourism marketing is considered one of the weaknesses of tourism in Vietnam.

Visitors to Sapa. Photo Source: Internet

With experience in many European countries, Asia and Africa, this time Robert Travers, a reputed expert on tourism marketing in Hanoi for 3 weeks to help Vietnam's tourism industry update on Marketing Strategy . According to him, Vietnam's tourism logo and slogan changes from "Vietnam - the Hidden Charm" to "Vietnam - Timeless Charm" is renewal needed, but only a small part of efforts to brand. Need to create different, unique for Vietnam tourism.
Mr. Robert Travers, Marketing Specialist tourism development project of tourist capacity is responsible for the environment and EU-funded social stresses: "The focus that we care is the key market of travelers history of Vietnam. We must have strategies to attract this market to retain them how to stay in Vietnam longer, have higher levels of spending. In addition, we will try to help you to train human resources. "
Robert's experience, the national tourism development are the place special attention to the marketing stage. For example, South Korea, the national tourism agency has opened 27 representative offices abroad. To boost tourism industry, the Korean government tried to host major events like the G20 or other sporting events, international exhibitions. Or as Malaysia, also very professional and successful in the tourism promotion activities, especially with the brand "Malaysia - truly Asia". Funding for tourism promotion 150-200 million / year. At the peak period or after the SARS period, the budget at about $ 350 million.
Mr. Robert Travers said: "A number of countries close to Vietnam, including Thailand, Malaysia, they have very strong strategic and competitive tourism marketing budget is very large. With Vietnam, when the budget is limited, we must use reasonable efficiency and attract new visitors. In my opinion, the weakest point of your current marketing problems. I think Vietnam should set up more representative offices of foreign tourism and attention of human resources development. "
Within 10 years (from 2000 to 2010), the national action program on tourism are granted nearly 250 billion dong. Also in 2010, funding for programs to promote cultural tourism countries is 40 billion, in 2011 was 35 billion. Compared to many countries mentioned above, these funds were modest.
Also in 2011, Vietnam National Administration of Tourism has participated in tourism promotion in six international trade fairs. The General Department is also developing projects to promote attractions from eight key markets in 2015 as Korea, Malaysia, Russia, Japan, France ... The problem is how thousands of pages in the project not only on paper.
According to Le Anh Tuan, Head of Market Department, Vietnam National Administration of Tourism said: "In fact, Tourism has planned and implemented marketing, but for various reasons, not performance as expected. We hope with the help of EU experts, will review and reconstruction of the 2020 marketing plan is effective and more specific on the basis of funds and resources available. "
Gone are the travelers themselves to feel the "hidden beauty" of Vietnam Tourism. That it was time, Vietnam's tourism - on foot "endless" your "go a day hand, ready to learn a wisdom" to her beauty shines and commensurate benefit.  Gone are the travelers themselves to feel the "hidden beauty" of Vietnam Tourism. That it was time, Vietnam's tourism to shine and bring commensurate benefits.

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Vietnam tourism advertising in the UK

It is expected, from 5 - 8/11/2012, Vietnam National Administration of Tourism will coordinate with the national carrier Vietnam Airlines to attend the International Tourism Fair 2012 in WTM International Fair Center Excel - London (UK) to promote the beauty of the country, and people of Vietnam to international friends. This is one of the promotional activities, tourism promotion ofVietnam tourism promotion program countries in 2012. 

Booth Vietnam at the fair is expected to have a total area of 118m ² exhibition, introducing some pictures of the scenic celebrities and tourist forms typical of the country such as marine tourism, travel ecotourism, adventure tourism, cultural tourism, community tourism ... In addition, Vietnam has booth participation exhibited by some local tourism businesses to showcase tourism products of their units with UK travelers, seeking opportunities for business cooperation with other partner. 

WTM is one of the travel fair for top international agencies and management companies operating in the field of tourism, travel, held annually in the UK. Reportedly, in 2011, the International Tourism Fair WTM has attracted around 7,600 booths from over 200 countries, are arranged on an area of about 42.000m ², of which Vietnam's tourism sector has almost 30 pavilions the fair. 

International Tourism Fair WTM 2012 is an opportunity for Vietnam's tourism industry continues to promote the brand and attract more international tourists at the same time looking for investment partners as well as international business contribute to promoting the development of tourism in the country. 

Parts of Western Europe - one of the key markets of the tourism industry in Vietnam, the United Kingdom is the No. 2 country in this market for sending visitors to Vietnam. In 2010, the number of UK travelers to Vietnam is 139,152 unique visitors (up 2.8% rate of international visitors to Vietnam).

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Lan Ha Bay

Lan Ha Bay east of Cat Ba island, overlooking the Cua Van Fishing Village, adjacent to Ha Long Bay. This is a very quiet bay, arc, with about 400 small islands to create a giant picture depict the fairy-like scene. Unlike the Bay, all 400 small islands in Lan Ha Bay are covered trees or vegetation, even a tiny island like a artificial mountain in miniature.

The density of limestone here is quite thick and still wild, the sea split into small bays. Many farm, bays, caves unexplored. There are hundreds of mountains with many looks depending on the imagination of visitors like Hon Clogs (like a shoe). Island Bats (like bats) ... The stalactite cave, the dotted breaking characteristics of Ha Long Bay is also present in Lan Ha, such as Ham Rong cave, Do Cung cave, Both cave...

Unlike Ha Long, Lan Ha Bay with golden sand to 139 small, beautiful and desolate as the "green straits" invites visitors to explore. Many sand stretches between two mountains, quiet no big waves, the beach is really ideal. Under clear blue water is the colorful coral reefs, such as Van Boi beach, Van Ha ... The territorial waters in the island countries such as Sen, props, ... Monkey Island, is where visitors can Snorkerling.

With a small boat, visitors can bypass the canyon excursions, visiting the caves, relaxing on the beach between the sea as Ang Vem, Tùng Gấu cave , Cát Giữa beach . Cát Giữa beach now raising monkeys for visitors and have a holiday home for guests staying overnight. Especially, visitors can tour the pearl farms are developed here.

A tranquil sea with small fishing village to live as separate from the rest of the world. Looming in many clusters peaceful island village cages are all kinds of regional specialties such as blue mussels, snout otter, fish sausage, crab, abalone, grouper ... Many of the fish cages in the bay is provided fish, shrimp, fresh food needs of visitors daily.

Many tourists to Lan Ha should go through Cat Ba National Forest, home to many precious species of animals including rare species of white headed langur, and the needle trees. Overcoming Ngu Lam peak, at the end of the journey is the Vietnamese fishing village of Hai, an unspoiled fishing village of Cat Ba Island, where visitors can discover many interesting things about a fishing village north of ...

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Scenic Vietnam

Globalgrasshopper network - address familiar to tourists around the world have a total of 10 most beautiful landscapes of Vietnam. For authors, this country has numerous beautiful and strange.

1. Son Tra Peninsula

Being located not far from Danang, Son Tra Peninsula has both blue sea, white sand, sparkling coral and dense forests. Travel to Son Tra Peninsula, visitors have many beautiful beaches to choose from: North Beach, South Beach and Buddha beach.
If you want to explore the majestic beauty of the forest, visitors can come to Monkey Island. Surely you will be completely subjugated to stand upon the mountain watching the Da Nang city, next to the deep blue waters with white sand expanse.

2. Nguyen Dynasty Tomb

This is an ancient tomb near Hue City, spreading along the Perfume River. Tourists are always marveled when visiting the mausoleum of the kings Minh Mang, Khai Dinh, Tu Duc, Thieu Tri and Dong Khanh.
The tomb was built in local style religion, with asymmetric angles and more detailed textures, the royal garden refine the period. With ceramic or glass plates are beautiful, sophisticated, tomb of King Khai Dinh Tomb deserve the most beautiful place.

3. Phu Quoc Island

Recently, many visitors have taken great care to Phu Quoc - many islands still retain the pristine beauty. Apart from the long sandy beach with clear blue water, cool, beautiful, vibrant coral reefs, Phu Quoc is much more dense primitive forests inland with rich vegetation, scenery, meet explore the needs of tourists.

4. Cuu Long

Fertile sediment of the river gave the land a vegetation diversity. Not only strong in agriculture, regional Mekong Delta is also a nature conservation area at large.
Here, visitors have the opportunity to explore life, daily activities of people and diverse sightseeing: the immense rice fields, creeks, canals winding surrounds the well before the mound when flowing into the sea.

5. Tram Ton Pass (Heaven Gate)

Sa Pa is well - known for the picturesque landscape with the same message mountains, blue valley, the traditional villages of ethnic minorities, bamboo forest and terraced rice fields. To feel the beauty of this place, visitors need to Tram Ton Pass or Gate of heaven - the highest mountain pass in Vietnam.
Silver Falls is also an interesting destination of Sapa. If you have a good health, you could join climbing the Francis Pang to get a chance to enjoy the majestic scenery and where there is not.

6. National Park Phong Nha - Ke Bang

Phong Nha - Ke Bang is a natural protected area which has been officially recognized by UNESCO. This is where the hang Son - the world's largest cave and about 300 other caves are located. Inside the cave Son is located deep underground lake 13 meters above the ground with numerous stalactites and ice.
They must also include Tien Son Cave, Cave Heaven. This area is a large limestone with 2,000 square kilometers of tropical vegetation and many trees 500 years old.

7. Ha Long Bay

Emerged on the calm blue sea is around 2,000 limestone islands and outcrops with enough shape and large size little different. Ambient air is often shrouded in mist, which helps make the place more the mystery.
The visitors can walk around seeing more of the traditional wooden boats, by canoe or even swimming. Many limestone islands are very beautiful and mysterious.

8. One Pillar Pagoda

Located in the heart of Hanoi, One Pillar Pagoda was built in 1049 with the aim of recreating the dream of King Ly Thai Tong. Meanwhile, the king had dreamed of a temple floating on a lotus pond. The temple is built of wood and located on a single pillar.
The temple was designed to resemble a lotus flower with delicate lines beautifully carved. The temple we see today has been restored to the original after the original was destroyed during the war.

9. Ghenh Da Dia ( Rocky Mountain)

Not being known as well as many other attractive destinations in Vietnam, Ghenh Da Dia is truly a jewel of the tourism industry. This is a natural landscape formed from volcanic basalt, forming columns with different heights. Everything seemed to be an artist to sculpt something from the millions of years ago.
Rock formed when lava from volcanic eruptions and sea meet hardens into the shape very nicely. The sighting has not yet been known for many visitors as it is located at the eastern outskirts of An Ninh, Phu Yen province.

10. Hue

Former center of the Nguyen dynasty, Hue is a combination of a variety of temples, gates, streams, rooms, royal garden and ancient temples. All resonance to form a beautiful landscape.
Thai Hoa Palace Truong Sanh and supply are two of the most beautiful architecture here. Thien Mu Pagoda is separated by the river is also a place worth a visit. Hue is actually a symbol representing the type of traditional art and culture of Vietnam.

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Discovering beautiful beaches of Vietnam

Beaches with long sands are always ideal choice of many people when hot summer comes. Vietnam has many beaches that not only Vietnamese but also foreign visitors love to discover. Let’s admire some beautiful beaches of Vietnam:

My Khe ( Danang City): one of the most attractive  of the World.

My Khe beach is located in Danang City, which is famous for many other nice beach such as Nam O, My Khe, Tien Sa, Non Nuoc… With the length of about 900m, My Khe has a white sand stretching for almost 20 miles, warm water around year, with romantic and beautiful palm trees surrounding.

According to US –based Forbes Magazine, My Khe beach is now one of the six prettiest beach of the World: free open for travelers; be safe for visitors as well as well –known for luxury resort, international standard Villas.

The Sunday Herald of Australia also recognizes My Khe as one of Asia’s 10 favorite beaches in the world.

Beautiful view of My Khe beach. (photographer: Nguyen Duc Tuan)

My Khe’s water is evaluated the high safety with salinity of 60% and non –polluted. That’s the reason why My Khe has so many coral reefs and various coastal resource which is good for tourism developing. Visit My Khe, travelers could relax and join some activities such as fishing, surfing, diving, and cruising; and have chance to admire the splendid Marble Mountain or come over the Cu Lao Cham ( Cham Island ) in Hoi An, which just 30km far from Danang.

An Bang: one of most beautiful of the World

An Bang belongs to Cam An Ward, 3km far from the center of Hoi An old Town to the East. The beach with length of 4km and has natural scene and varied vegetation.

The online site CNNGo ranked Bang An as one of 50 most beautiful beaches of the World. This beach is located on the main route of “5star coast” from south Hai Van Pass , along Lien Chieu – Thuan Phuoc , Son Tra Island and Non Nuoc beach to the Old Town. This could makes An Bang rich of tourism potential.

Lang Co: has the most beautiful landscape in Vietnam

Located in the South of Hai Van Pass, on the Highway 1A and the South – North Railway, Lang Co is 20 km far from Da Nang Airport, and 50km far from Phu Bai Airport, Hue.

This beautiful beach has been named as “the beauty of fishing village”, well –known for its natural condition and attractive scene. Surrounded by mountains, with the sand coast of more than 10km,Lang Co is compared as the back of a pretty girl.

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Full-moon festival in Hoi An

The monthly celebration of the festival in Hoi An is sort of like a magical affair that leave tourists with happy memories.

Every month on the 14^th day of the lunar calendar, Hoi An lets the moon take centre stage- the UNESCO protected old town switches off all superfluous lighting and motorcycles are verboten on the centuries old streets. Candles are lit and lanterns sway in soft breeze that blows up the Thu Bon river, which once allowed merchants and traders from China, Japan and Europe to sail into Hoi An – 400 years ago this was a thriving international hub hence the sublime architecture, which has thankfully been preserved and helping the town to once again flourish this time as one of Asia’s most magical tourist destinations. 

Yes, every second house seems to be a shop, a restaurant or a tailor but the authorities have laid down strict regulations to ensure the charm of the architectural heritage is not compromised. Each houses’ façade retains an original appearance. The dimming of the lights and lighting of lanterns only adds to the town’s beguiling character.

This is why I always prefer Hoi An after the sun goes down. Locals and foreign tourists who have been hiding indoors or flopping round Cua Dai – the nearest beach to town – suddenly emerge in droves as a coolness descends on the town. No matter how many times I visit Hoi An, I always enjoy ambling around nibbling on the many tasty morsels on offer in the local eateries. With no traffic to irritate your senses, it’s a pleasure to sit out on the street down by the river.

You’ll know the festival is about to start when local boys emerge to perform a dragon dance. The cavorting dragon jumps to restaurants and shops in the hope of earning a small gratuity from the proprietor. 

As the streets start to get crowded in anticipation of more performances, I slip up to the second floor of a restaurant overlooking the river and order a bowl or cao lau, a delicious dry noodle dish made with silvers of pork, bank da (rice crackers), a handful of local herbs and a blob of chili paste. I also order some white rose dumplings – tasty pork-filled morsels. Both of these dishes are local specialties and should be on everyone’s list of “things to devour in Hoi An” along with com ga, a simple but scrumptious take on chicken on rice, and the crunchy banh my pate sandwiches.

Down below by the river I can see women making and selling lotus-shaped garlands which come with a tiny candle. Tourists can row out in a boat and release the flowers onto the river while praying for happiness, luckiness and love. It’s a beautiful sight to see the flickering flight float off downstream.

When I descend to street level, the state next to An Hoi Bridge is surrounded by a throng of excided punters. A game called bai choi is underway. A band of musicians included a percussionist, a bamboo flautist and a two-chord fiddler sit waiting for people to but VND5,000 “cards”, which are not sort of like ping pong racquets. Basically, the cards have an inscription and the band performs depending on what cards they are dealt by the audience. An MC helps structure the event and explains the rules. Foreigners may at first be slightly mystified but will enjoy the spectacle with pleasant music and buoyant atmosphere.

Winners are awarded with silk lanterns or a CD of bai choi music opera. Sadly mu luck desserts me and after forking out VND30,000 I leave empty handed and head for the corner of Bach Dang and Chau Van Thuong streets and begin a session of retail therapy. Hoi An is awash with gorgeous silk products, which are a result of the cross-culture created by the Japanese, Chinese, Vietnamese and Cham people in Hoi An during the sixteenth and seventeenth centuries. The lanterns are perhaps the most iconic local symbol and make for nice decorative gifts.

Afterwards, I pass by the ornate gate of Fujian Assembly Hall, built by Chinese people from Fujian region over 400 years ago. This was firstly a traditionally assembly hall of Fujian people but later became a common temple for both Chinese and Vietnamese residents who came here to honour Lady Thien Hau, a goddess of the sea who protects sailors from danger.

On the night of the full moon, the temple looks splendid with red lanterns hanging above. All around town, altars – often placed out front – are laden with fresh fruit, flowers, votive papers and incense as homeowners and entrepreneurs make offerings to their ancestors and gods and pray for good business.

By eleven o’clock the streets empty out. Peace and quiet returns to Hoi An. The scent of wet aloe joss stick hangs in the air. The shops and restaurants have closed and only a handful of bars remain open. On the black roofs of ancient houses, dark green ferns and weeds quiver in the breeze. A mild, refreshing drizzle is falling. As I stroll back to my hotel, I can hear the sound of keys turning in bronze locks and wooden bars being drawn across as the town collectively heads for bed. I see one single lantern left hanging outside as I walk down an otherwise dark street and I imagine this is how the town might have appeared hundreds of years ago when these houses were first built and Hoi An was a proud and affluent port town.

Source: DTnews

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