Six months of the year, Vietnam welcomed 3.3 million international passengers, up nearly 14% over the same period in 2011. However, this figure is still modest compared to other countries in the region. Tourism marketing is considered one of the weaknesses of tourism in Vietnam.
Visitors to Sapa. Photo Source: Internet
With experience in many European countries, Asia and Africa, this time Robert Travers, a reputed expert on tourism marketing in Hanoi for 3 weeks to help Vietnam's tourism industry update on Marketing Strategy . According to him, Vietnam's tourism logo and slogan changes from "Vietnam - the Hidden Charm" to "Vietnam - Timeless Charm" is renewal needed, but only a small part of efforts to brand. Need to create different,...